Two weeks before the lockdown, I have had the previledge of meeting the graduates of DTI's KMME program. For those of who unfamiliar with it, it's the agency's support for small medium enterprises.
The meeting is an avenue for these businesses to include their products at DTI's One Town, One Product Hub in Misamis Occidental located at the Promenade by Johann's Cuisine.
With great enthusiasm and determination, the producers mostly of processed food, brings in their roduct sample for us to review.
Their enthusiasm is quite contagious. Their products are bound to invade the shelves of the supermarkets nationwide. They are and with a little more push, could possibly be exported worldwide.
The review includes their product labels and packaging, brand engagement, sales and marketing strategies as well as pricing structure.
For the next few months, I will be sitting in with these business owners and shall update you on their individual product lines with high hopes that you will be inspired to do the same, maximizing whatever resources you have in place.
I'd be very happy to help!
Cheers! 😊
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