Diagnostic Evaluation and Recommendations:
Mr. Jeffklein Glodove, with his extensive expertise in the field of food products, conducted a comprehensive diagnostic evaluation of the fifteen participating local food MSMEs. Through this evaluation, he assessed the quality, packaging, labeling, branding, and marketing strategies of each business. Drawing from his experience, Mr. Glodove provided invaluable recommendations to enhance the overall appeal and competitiveness of their products. These suggestions aimed to align the food MSMEs with evolving consumer preferences and market trends.
Introduction to Technological Innovations:
During the ACT Session, Mr. Jan Melvin Vallejo, a representative from the Provincial Science and Technology Office-Zamboanga del Sur, shed light on the programs and services offered by the Department of Science and Technology (DOST). Specifically, he focused on the Small Enterprise Technology Upgrading Program (SETUP), which aims to assist MSMEs in integrating technological innovations to improve their operational processes. This introduction opened doors for the food MSMEs to explore modern technologies and optimize their production methods, thus enhancing their overall efficiency and quality.
Guidance on Intellectual Property Rights:
Engr. Mohammed Masahud, a representative from the Intellectual Property Satellite Office-Zamboanga City, provided essential guidance on the application process for trademarks and offered an orientation on Intellectual Property Rights (IPR) for MSMEs. This session highlighted the significance of protecting and asserting ownership over the unique qualities and identities of their products. Understanding IPR equips the food MSMEs with the knowledge and tools to safeguard their brands and innovations, ensuring long-term sustainability and market presence.
Leveling Up Competitiveness:
With the completion of the 2023 ACT Session, the participating food MSMEs in Zamboanga del Sur are poised to elevate their competitiveness in the market. The valuable insights and recommendations provided by Mr. Glodove, along with the introduction to technological innovations through DOST's SETUP program, pave the way for product development and operational enhancements. Moreover, the guidance on Intellectual Property Rights empowers the MSMEs to protect their brands and foster innovation, giving them a competitive edge in the industry.
Embracing Growth Opportunities:
The OTOP ACT Session exemplifies DTI-ZDS's commitment to empowering local MSMEs and fostering economic growth in Zamboanga del Sur. By equipping food entrepreneurs with expert advice, technological advancements, and knowledge on intellectual property, the session enables them to tap into growth opportunities. As the food MSMEs implement the recommendations and integrate innovative practices, they can enhance the quality, packaging, branding, and marketing of their products, positioning themselves for success in the dynamic market landscape.
Conclusion:
The recent OTOP ACT Session conducted by DTI-Zamboanga del Sur has set the stage for the growth and development of food MSMEs in the region. With the expertise of Mr. Jeffklein Glodove, the introduction to DOST's SETUP program, and the guidance on Intellectual Property Rights, local entrepreneurs are equipped with the necessary tools to enhance their products and operations. The session not only empowers the MSMEs but also contributes to the economic progress of Zamboanga del Sur by fostering innovation, competitiveness, and sustainable business practices. With their newfound knowledge and support from DTI-ZDS, these food MSMEs are poised to thrive in the market, captivate consumers, and create a lasting impact on the local economy.
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