The month of May kicked off with a whirlwind of activities as we geared up for major store openings in Zamboanga del Sur, a coaching session for Region 3, and some crucial marketing initiatives for our clients in the F&B sector. Despite the busy schedule, one of the most exciting highlights of this month was our trip to Manila for IFEX 2024, where we had the privilege of showcasing Nelly’s Herbal Coffee. Accompanying our client, Kevin Pacatang, we embarked on this journey with high hopes and a clear vision to expand Nelly’s presence in new markets.
Our experience began with setting up our booth at the World Trade Center in Manila. The bustling atmosphere of IFEX was invigorating, with exhibitors and visitors from all over the world gathering under one roof to celebrate and explore the richness of Filipino food products. Our booth, designed to reflect the authenticity and unique offerings of Nelly’s Herbal Coffee, quickly became a hub of activity. The early preparations allowed us to perfect every detail, ensuring that our presentation stood out amidst the competition.
One of the most rewarding aspects of this trip was the opportunity to reconnect with friends and colleagues from the Department of Trade and Industry (DTI), the Design Center of the Philippines (DCP), and various MSMEs from Lanao del Norte, Misamis Occidental, and the Zamboanga Peninsula. These catch-ups were not just about business but also about celebrating shared successes and discussing future collaborations. The camaraderie and support from our fellow entrepreneurs and industry experts fueled our enthusiasm and strengthened our resolve to make Nelly’s Herbal Coffee a household name across the country.
The highlight of IFEX 2024 was undoubtedly the positive reception that Nelly’s Herbal Coffee received from a diverse audience. Marketing the product to a new market segment was challenging, but it turned out to be a tremendous success. The feedback was overwhelmingly positive, with many expressing interest in the unique flavors and health benefits of our herbal coffee. This experience reaffirmed our belief in the product’s potential and marked a significant milestone in our journey to bring Nelly’s Herbal Coffee to a broader, more diverse market.
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